Ninjin is a new digital content venture from Rudlin Consulting Ltd

It’s a sort of acronym for Nihon-in or Japan-in- Norwich, where we are based. Norwich born Frederick Ringer was a leading merchant in Japan in the Victorian era, and Norfolk’s Thomas Jeckyll was a key person in the Japonism movement, bringing Japanese design to the British middle classes.

Ninjin means carrot in Japanese. The current orange form of carrot is an Asian-European hybrid, as are we.